Disruption, speed and growth
The fundamental transformation of the space industry began a few years ago in the USA under the banner of New Space and continues to accelerate. It is characterised by small satellites, mega-constellations as well as by new small and large launch systems and a multitude of private investors. The number of relevant companies is becoming increasingly confusingly complex, new players capture market share and revolutionise large parts of the industry at breath-taking speed. Mega-constellations are gradually becoming reality and, with their low-cost small and micro satellites, dominate the LEO orbit in terms of unit numbers, but only have a small share of the overall market. Their business models and approaches vary in several aspects: low-cost series production with COTS components, degree of vertical integration as well as network, scale and lock-in effects. In the meantime, traditional satellite manufacturers have responded to the challenges of the New Space and offer an innovative (GEO-) product portfolio, for instance with digital, flexible payloads and high data rates. Thus, they have been able to maintain their larger market share.
Governments, public authorities, and space agencies remain the dominant customer group in the space industry in terms of market size. Military customers focus on military satellite communications, SSA programmes, and Earth observation. Modern societies rely on space applications for communications, navigation, and Earth observation. Therefore, the security and resilience of space infrastructure plays an increasing role as space becomes a rising military operational domain.
We help our commercial and military clients to stay on top of the game and support them in shaping technological change as well as in aligning their processes and organisation to achieve their strategic goals.
- Support with the evaluation and procurement of technical systems
- Market and competitive analysis, benchmarking, business case development
- Sharpening and implementation of a space strategy
- Integration of new technologies, expansion of the product portfolio, and development of new competencies
- Orchestration and support of the necessary adjustments in processes, organisation, and structures
Market entry strategy space
A component manufacturer of the defence industry wants to realise additional growth by expanding its product portfolio in the space sector. In preparation for these activities, the client would like to define a promising market entry strategy.
- Definition of the relevant market through segmentation and division of the value chain.
- Execution of a market and competition analysis
- Analysis of market entry barriers (legal, technical, and financial)
- Prioritisation of projects, products, and partners
- Creation of a business case
The business case has objectified, validated, and concretised the planned course of action. The client successfully implements the recommended market entry strategy.
Your Contact Person
Daniel T. Salzer